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How does voice search affect SEO? : SEO trends

What Is Voice Search?

Voice search is a way of searching the internet through speech. Using artificial intelligence, a device can recognize your voice and put the query into a search engine.

Today, voice search is used by everyone. According to research, 55% of Teens and 40% of adults prefer voice search over the traditional text search. Consider optimizing voice search your keywords need to be the longest phrases people use in everyday conversations.

voice search survey
voice search survey from google

Voice search is a way of searching queries on the internet through speech. Voice Search has come in existence around for a long period (since the early 1950s), but it wasn’t until 2011 when IBM’s Watson came out it had practical real-world significance.

Nowadays, we all know and utilize Google Voice search, Siri, and Alexa technologies.

Why is voice search growing so quickly?

Voice search is an easier and more convenient way to search queries. Text search takes effort and does not fulfill the required search as expected. All we are needs fast responses as soon as possible. Voices searches fulfill the all needs search as a result voice search growing quickly

Here are some of the most popular voice search devices and the search engines they use:

Home voice search device
The smart speaker for house control innovative technology

Google Home: Google

Amazon Echo/Alexa: Bing

Google Assistant: Google

iPhone/Siri: Safari

Android phones and devices: Google

Microsoft Cortana: Bing

How the voice searches are beneficial to SEO?

There is not a shadow of a doubt, that voice search is faster than traditional methods of searching for a query; this is what makes it the number one reason for people adopting the trend.

No doubt, the voice search is faster and easier than the text search method; that’s why people are started to adapting voice search. However, there is an increase in the chances of ranking keywords. You may ask how keyword ranking increased by voice search? So, all possibilities of keyword ranking over voice search are mentioned below:

Highest Rankings: Voice search results tend to rank in the top 3 on program results pages (SERPs). Optimizing content for voice searches attracts more traffic.

Higher revenue: The ratio of voice search users increases day by day. This gives more traffic for conversion rate on voice search effectively it’s tending to increase revenue. It’s just simple.

Higher Authority: If you start ranking for voice searches and grow your audience, you increase your website’s authority.

However, for this to work as intended, you would want optimized content and SEO voice search. As always, keywords are important.

SEO voice search requirement:

As we move forward, voice search becomes predominant which impacts the future of SEO and digital marketing as a whole. Specific types of keywords effective for SEO for voice searches like question-based keywords, nearby me search impact most

future SEO
Voice search query

Question-based keywords: formulate queries in question phrases and provide concise answers to those questions

Long-tail keywords: consider intent User Insights and Targeted Action Requests

Conversational Content: Use Natural Language

Boost the Google My Business Page

Suppose most users attach their voice search queries with the words “near me “. The main factor that determines whether we rank for such searches is the Google My Business listing.

AS and we will provide Google with information about your destination when someone asks to see a specific destination in your area. Please include your name, address, and signage in the listing and choose the correct category and code.

Also, you can try to rank for those “near me” queries by targeting local keywords that contain location-specific phrases that generate results associated with the same geographic location.

Voice search optimized for mobile devices

Voice search optimization
Voice search optimized for mobile devices

Voice search is more optimized than ever for mobile devices. Google’s voice search is continually expanding its language capabilities. Currently, it is available in over 100 languages on mobile devices.

In terms of practical use, 58% of all voice searches come from smartphones.

In other words, only mobile responsive websites become a test in first page rankings in mobile searches because they are faster and dramatically improve user experience (UX).

If your website content is optimized for mobile use, your business will likely be among the top tips for smart assistant and voice search.

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Latest Technology News Search Engine Optimization SEO Trends

Google Broad Core Update: Tips for SEO Success

The Google core update focused on targeting pages with thin content and pages that were not mobile-friendly. Google’s recent core update was largely aimed at reducing the prevalence of low-quality websites. Websites that rank high in search results tend to be well designed and informative, but a significant number of pages are thin or irrelevant. That’s why this update is so important. The main goal of this update is to get rid of all the low-quality sites in order to give users only the best experiences when they search for something on Google. This article covers everything you need to know about the Google Core Update, how it affects your website, and ways to make sure your site doesn’t take a hit from this new algorithm.

What Is a Core Update?

The core update is a change to the algorithm that Google uses to determine which websites to feature in search results. The algorithm is a piece of code that determines which websites to feature in search results. Different algorithms are implemented depending on the type of information users are searching for—Google implements a different set of rules for shopping, travel, and local businesses, for example. When Google makes a change to its algorithm, it’s called a “core update.” There are several core updates every year, but each one is unique. This means that the changes made to the algorithm are not as drastic as a Penguin update or a Panda update—these are broader changes to the algorithm that affect a large percentage of search results.

What Does a Google Core Update Do?

The Google update is designed to cut down on low-quality websites that are ranked high on Google’s search engine results pages (SERPs). These pages often include very little content and are filled with ads or links to other sites. This may be good for advertising-revenue-generating sites, but it’s less useful for the people who are searching on Google. Google’s algorithm is constantly changing, and they make updates regularly in order to improve the user experience. Sometimes, these updates are minor and don’t affect how people use Google. Other times, they’re designed to target problems in the search engine that have become more common. That’s why this update is so important. The main goal of this update is to get rid of all the low quality sites in order to give users only the best experiences when they search for something on Google.

How Will The Google Core Update Impact Marketing?

The Google core update was designed to focus on targeting pages with thin content and pages that were not mobile-friendly. This means that if your site is not ranking well on Google, you can use these factors to improve your ranking. This is great news for all businesses that rely on Google for organic search engine traffic. If you have a website, the best thing to do is to make sure that you are following Google’s guidelines. You should also make sure that your content is long-lasting and original. If you are able to follow these guidelines, you should be able to stay at the top of Google’s search results. The Google core update also made changes to how site links are treated. Now, Google is more likely to see a link as spam if it doesn’t come from a related site or if the link doesn’t make sense in context. This means that link-building strategies that were previously successful may no longer be helpful.

Tips to Survive the Google Core Update

– Make sure your website is mobile-friendly – Not only will this be crucial for ranking in the SERPs, but mobile traffic is on the rise— Google is rewarding websites that cater to this growing audience. – Make sure your content is helpful – Many websites are full of useless text that is not helpful to readers. Google wants to make sure that users get what they need from the search engine, so make sure that your site is full of helpful information. – Make sure your site is secure – Google uses security indicators as a way to classify if a site is safe or not. This is a signal that is heavily weighted in the algorithm, so make sure that you have security protocols in place. – Don’t rely on one source of traffic – Google’s algorithm is constantly changing. It’s important to make sure that you are not relying on one source of traffic but having multiple sources of traffic. This will help make sure that if one source of traffic is taken away, you will still be able to rank well on Google. – Stay up-to-date on Google announcements – Google regularly announces core updates and changes. It’s important to stay up-to-date on these announcements so that you know how to adjust on your website if needed. – Make sure your content is original – In order for Google to know that your website is high quality, you need to make sure that your content is unique and original.

Conclusion

The Google update is designed to cut down on low-quality websites that are ranked high on Google’s search engine results pages (SERPs). If your website is not ranking well on Google, there are a few ways you can improve your ranking. You can make sure that your website is mobile-friendly, that your content is helpful, and that your site is secure. You can also make sure that your content is original and that you are not relying on one source of traffic.

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Latest Technology News Search Engine Optimization SEO Trends

How to Use UTM Parameters to Track Your social Marketing

What are UTM parameters?

Are you using UTM parameters to track your social media marketing? If not, you should be! UTM parameters are a great way to track the performance of your social media campaigns and see which platforms are driving the most traffic to your website. In this blog post, we’ll show you how to use UTM parameters to track your social media marketing.

UTM parameters are tags that can be added to a URL in order to track the performance of that URL in Google Analytics. UTM parameters are a type of tracking code that allows you to track the performance of your online marketing campaigns. They are used to measure the effectiveness of your campaigns in terms of clicks, impressions, and conversions. In this blog post, we will discuss what UTM parameters are, how they are used, and how you can use them to improve your social media marketing campaigns.

There are five different UTM parameters:

1. Campaign source:

This indicates the social network, search engine, newsletter name, or other specific source driving the traffic.

Examples: Facebook, Twitter, Blog, etc.

UTM code: utm_source

Sample code: utm_source=facebook

2. Campaign medium

This tracks the type of channel driving the traffic: organic social, paid social, email, and so on.

Examples: cpc, organic_social

UTM code: utm_medium

Sample code: utm_medium=paid_social

3. Campaign name

This could be the product name, a contest name, a code to identify a specific sale or promotion, an influencer ID or a tagline.

Examples: summer_sale, free_trial

UTM code: utm_campaign

Sample code: utm_campaign=summer_sale

4. Campaign term

This UTM tag is used for paid keywords or key phrases.

Examples: social_media, newyork_cupcakes

UTM code: utm_term

Sample code: utm_term=social_media

5. Campaign content

This parameter allows you to track different ads within a campaign.

You can create the UTM Tag by this tool: Campaign URL Builder

Why Use UTM Parameters?

UTM parameters are a great way to track the success of your marketing campaigns. By adding UTM parameters to your links, you can see how many people are clicking on your links and where they’re coming from. This information can be used to improve your marketing strategy and make sure your campaigns are successful.

UTM parameters are tags that you can add to a URL in order to track the performance of your website in Google Analytics. By adding these parameters to your URLs, you can see how users are interacting with your website, what pages they’re visiting, and what campaigns are driving traffic to your site. This data can be extremely valuable in helping you understand what’s working and what’s not on your website.

If you’re not using UTM parameters, you’re missing out on valuable data that can help you improve your website. So why not start using them today?

Why are UTM parameters important for social marketing?

UTM parameters are important for social marketing because they allow you to track the performance of your campaigns. By adding UTM parameters to your links, you can see how many people clicked on your link and how they found your content. This information can be valuable in optimizing your campaigns and improving your results.

UTM parameters are also important for reporting. When you report on your campaigns, you can include information on the number of clicks, which can be helpful in demonstrating the success of your social marketing efforts.

Overall, UTM parameters are a valuable tool for social marketing. They allow you to track the performance of your campaigns and optimize your efforts for better results.

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Latest Technology News Search Engine Optimization SEO Trends

10 Essential Web Design Elements for Transforming Your Website into a High-Converting Platform

In the digital era, a compelling online presence is indispensable for businesses, and the key to achieving that lies in effective web design. Businesses in Kolhapur, like anywhere else, can significantly benefit from professional web design services. A well-designed website not only enhances user experience but also contributes to higher conversion rates. In this article, we will explore ten essential web design elements that are crucial for transforming your website into a high-converting platform, with a focus on web design services available in Kolhapur.
 
1. Responsive Design
The first and foremost element of effective web design is responsiveness. A responsive design ensures that your website adapts seamlessly to various screen sizes and devices, providing an optimal user experience. With the increasing use of smartphones and tablets, having a website that looks and functions well on different devices is essential. Professional web design services in Kolhapur can help businesses achieve a responsive and mobile-friendly design.
 
2. Intuitive Navigation
User-friendly navigation is crucial for keeping visitors engaged and guiding them through your website seamlessly. Intuitive navigation ensures that users can find the information they need without frustration. Clear menus, logical page hierarchy, and easily accessible links contribute to a positive user experience.
 
3. Compelling Visuals
The visual appeal of your website plays a significant role in capturing the attention of visitors. High-quality images, graphics, and videos can enhance your brand image and convey information more effectively. Walstar Technologies web design services in Kolhapur can assist in creating visually appealing websites that align with your brand identity.
 
4. Clear Call-to-Action (CTA)
A high-converting website always incorporates clear and compelling calls to action. Whether it’s encouraging users to make a purchase, fill out a form, or contact your business, strategically placed CTAs guide visitors toward the desired actions. Effective web design in Kolhapur includes optimizing CTAs to align with business goals.
 
5. User-Centric Content
Content is king, and a well-designed website ensures that content is presented in a user-friendly manner. Concise and engaging content, combined with a readable font and proper formatting, enhances the overall user experience. Web design services in Kolhapur can help businesses create content that resonates with their target audience.
 
6. Loading Speed Optimization
In the fast-paced digital world, users expect websites to load quickly. Slow-loading pages can lead to high bounce rates and negatively impact search engine rankings. Web design services in Kolhapur focus on optimizing website performance, ensuring that pages load swiftly and efficiently.
 
7. Search Engine Optimization (SEO)
To enhance online visibility, it’s crucial to incorporate SEO best practices into web design. This includes optimizing meta tags, using descriptive URLs, and creating a website structure that search engines can easily crawl. Professional web design services in Kolhapur often collaborate with SEO experts to ensure websites are search engine friendly.
 
8. Secure and Trustworthy Design
Security is paramount in today’s digital landscape. A secure website not only protects user data but also builds trust. Implementing SSL certificates, secure payment gateways, and displaying trust badges contribute to a secure and trustworthy online environment. Kolhapur-based web design services prioritize website security to instill confidence in visitors.
 
9. Social Media Integration
Incorporating social media elements into your website design allows visitors to easily share content and connect with your brand across various platforms. Social media integration enhances brand visibility and encourages user engagement. Walstar Technologies – Web design services in Kolhapur can seamlessly integrate social media elements, ensuring a cohesive online presence.
 
10. Analytics and Data Tracking
To continually improve your website’s performance, it’s essential to track user behavior and gather valuable insights. Integrating analytics tools allows you to monitor website traffic, user interactions, and other key metrics. Web design services in Kolhapur often provide solutions for implementing analytics tools, enabling businesses to make informed decisions based on data.
 
 
Investing in Walstar Technologies – professional web design services in Kolhapur is a strategic move for businesses looking to establish a strong online presence and drive conversions. By incorporating the ten essential web design elements discussed in this article, businesses can transform their websites into high-converting platforms that resonate with their target audience. For businesses in Kolhapur seeking expert web design services, Walstar Technologies offers comprehensive solutions tailored to enhance online visibility and user engagement.